Tuesday, October 29, 2013
Fellow Marketers: We Have a ‘Lovability Problem’
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Mike Volpe, the CMO for HubSpot, was all fired up yesterday as he delivered the keynote at InfluenceHR in NYC. If you’ve ever seen him in a...
Monday, October 14, 2013
Marketing the Maturing Category: A Look at Video Interviewing
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The new category sale is one of the toughest challenges for any marketer because you first have to sell the customer on the category. It...
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Friday, October 11, 2013
Why Press Releases Should Now Be Called News Releases
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Two common questions we get about specific press releases are: 1. Do you think this release is likely to get much media attention? 2. Am...
Saturday, October 5, 2013
The HRmarketer/fisher VISTA Story
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Rebranding the Unintentional Agency It’s the start of an exciting new chapter for my team and me. I’ll get to that in a minute … but let m...
Wednesday, October 2, 2013
Ignore Follower Counts — There's a Better Way to Identify Influencers
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If you are a Twitter superstar, say Ashton Kutcher or Oprah Winfrey, this post isn’t for you. (And if you are Justin or Oprah, thanks for ...
Wednesday, September 25, 2013
Conference Insights Reports: What’s the Big Deal?
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Many you have seen our conference insights reports in which we analyze the Twitter conversations for an event hashtag. Some recent reports ...
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Friday, September 20, 2013
Employee Referrals, Job Growth, Talent Strategy are on HR's Collective Mind
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Jobs, jobs, jobs. Job-related topics were hot over the past week, as employee referrals, job growth and talent strategy are the trending ...
Monday, September 16, 2013
What is HR Talking About? An Analysis.
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What is HR talking about? It’s an interesting question, and one that is difficult to answer, and that you can approach from different per...
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