Monday, March 1, 2010

TalentCulture: How the power of social media germinates collaborative partnerships

The democratization of knowledge flattens the world like a pancake. The alphabet, the written word, the printing press, SNL, the Internet...

And now social media.

While the jury is still out with the captains of HR industry about the ultimate business value of social media, most of us running businesses in the HR marketplace and beyond agree that social media is a viable marketing communications channel to:

  • Share thought leadership
  • Share original content and news
  • Share other's content and news
  • Listen and learn
  • Facilitate better communication within their organization and without (creating brand ambassadors)
  • Network, relationship build and develop collaborative partnerships

The last bullet being the germinated seed of the TalentCulture community.

Meghan Biro, the founder of TalentCulture, is the consummate networker and someone I connected with on Twitter only a few months ago.

With her passion, wit and wisdom and her knowledge of the greater HR and recruitment marketplace, she pulled together a team of entrepreneurial contributors who will launch regular conversations about the issues of career, culture (workplace, digital lifestyle, trends, popular, alternative, arts) talent acquisition, branding, sustainability, social causes, motivation and innovation.

You name it. Besides sharing valuable content with our readers we of course hope to generate visibility and traffic for each other's businesses via the TalentCulture community, and ultimately leads and business.

I'm honored to be one of these fine folks -- these are Go-To Guys and Gals. Maybe in previous incarnations we would've met in any one of these forums:

  • Cocktail Hour
  • Breakfast/Lunch/Dinner
  • Trade Shows
  • Golf
  • Association Meetings
  • Networking Events
  • Online Discussion Groups

Maybe...but instead is was the power of social media that germinated this collaborative partnership.

Right on. Please subscribe and read and spread the word!

Post by Kevin W. Grossman (join me on Twitter, Facebook and LinkedIn - and now join HRmarketer on Twitter!)


2 comments:

Jacqui Barrett-Poindexter, MRW said...

Nicely put, Kevin,

Love your intro, "The democratization of knowledge flattens the world like a pancake."

You're right about previous incarnations and 'venues of meeting.' Social media has rocketed my once brick-and-mortar relationships to a new level, literally.

Before I was a Twitter aficionado, I dabbled in social media and while there, met my now-husband, who, though he lived a mere 4 miles away, I may NEVER have met via traditional means. The Internet and the conversations spawned thereto, create a solid bridge linking real people.

Looking forward to this TalentCulture ride. May it be a great, unending and sharing-filled journey.

Glass clink to you, to Meghan M. Biro and to all the Go-To Guys and Gals navigating the TalentCulture highway.

Fisher Vista, LLC said...

Agreed indeed! Thank you, Jacqui!