Traditional wire releases. Search-optimized releases. Social media releases. The simple task of sending out a press release is not so simple anymore.
If it ever really was so simple. Marketing and PR is hard work. We've said it many times before.
You can't just put dog poop in a box, strap fireworks to it and light the whole friggin' thing on fire and expect to generate long-term publicity, traffic and leads.
And now that there are many different press release distribution choices available online, making sense of your options is becoming increasingly difficult - new ones are emerging monthly and existing ones are adding features regularly.
Our latest article titled Making Sense of Your Press Release Distribution Options is now available for direct download. No registration or batteries required.
The article -- authored by Mark Willaman, our fearless founder of Fisher Vista LLC (creators of HRmarketer.com and SeniorCareMarketer.com) -- walks you through best practices in news distribution and goes into details on the following tips:
Remember, you want to distribute your news releases to relevant bloggers, publishers, journalists and your buyers in order to build awareness of your news. You also want to get your release online so it can be indexed, found and shared.
To accomplish all this stuff, you need a well-organized and executed news marketing campaign consisting of a number of different tactics.
So get crackin' - roll up those sleeves and download the article.
Post by Kevin W. Grossman (join me on Twitter, Facebook and LinkedIn - and now join HRmarketer on Twitter!)
Labels: Internet wire services, marketing and PR, PR distribution, public relations, search-optimized release, social media release