HRmarketer.com and it's sister product for the Boomer/senior caregiving marketplace SeniorCareMarketer.com will be attending, sponsoring, exhibiting and speaking at the 7th Annual What’s Next Boomer Business Summit.
Learn more about this event and register here.
Why am I posting this on a human resources blog?
Because you cannot discuss the aging population without discussing it's impact on the workplace. And because some HR vendors (and HR professionals) who read this blog will want to attend this event.
I discussed this relationship in a previous blog post titled Baby Boomers, The Aging Population and Human Resources.
In that post I wrote that I'm already seeing some senior care vendors enter the HR space by repackaging and introducing their B2C products/services to employers as elder care type benefits. One of these companies is Heartmath. There is also a new product category -- Brain Fitness and Cognitive software firms like Happy Neuron showing up in human resources shopping lists (training product for aging workers). And I am seeing forward thinking HR vendors enter the B2C space by repackaging their services for aging boomers and/or caregivers. Or putting a new twist on their corporate offerings to capitalize on this demographic change - including some talent management and T&D firms.
In another post Seniors Fuel Increase in Career-Site Visitors. The Bigger Picture we discussed the aging population's impact on employers. In particular, how every company will have to rethink recruitment and retention.
So check out the What’s Next Boomer Business Summit. Some of the speakers include:
- Kevin Donnellan, Executive Vice President and Chief Communications Officer, AARP
- Mark Graham, Senior Vice President, iVillage.com
- Dr. Stan Humphries, Chief Economist, Zillow.com
- Andy Cohen, Founder and CEO, Caring.com
- Jody Holtzman, Senior Vice President, Research and Strategic Analysis, AARP
- Gary Moulton, Aging Coordinator/Product Manager, Microsoft’s Trustworthy Computing Group
- Bud Myers, Senior Director of Merchandising, firstSTREET
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1 comments:
We do hear from boomers that they are very concerned about maintaining their brain health becuase it is vital to their quality of life. The good news is that brain performance can be improved at any age. Medical research clearly shows memory and brain fitness, like physical fitness, gets better with exercise.
Posit Science, where I am CEO and Dr. Mike Merzenich is Chief Science Officer, makes scientifically-validated and engaging software that can help you think faster, focus better and remember more. Over 30 clinical studies from institutions like the Mayo Clinic and Johns Hopkins show that our technology can have a range of benefits from improved memory to lowered health care costs to improved driving safety. For more information and to try free exercises, please visit www.positscience.com
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