Where’s the creativity in creatives?

I’ve received dozens of print marketing pieces in the past week from suppliers exhibiting at next week’s WorldatWork Total Rewards Conference and Expo, and I have to tell you, most stink.

Really. No creativity. No quality content. No clear call-to-action other than “come to our booth.”

Nada, except for one post card that stood out (see above):

[Two cartoon people reading a memo on the front]

Bonus Payout!

1 cow
2 ducks
300 lb of cheese

[Tagline on the back side]

Need a better way to determine pay-for-performance?

Well done Halogen Software! Well done!

We’ve got our own viral campaign coming out soon for our new site launch. Keep an eye out. Remember, asteroids happen.

And for you suppliers that will be at WorldatWork next week in Philly, please “come to our booth” number 631. We’re also sponsoring the exhibitor lounge for those of you who’ll need a cool beverage in between the pitching.

See you there!

Posted by Kevin Grossman

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