Same As It Ever Was? HR Buyer Behavior

“And you may ask yourself --
Am I right? Am I wrong?”

As a marketer of HR products and services, you may often hum those Talking Heads’ lyrics when it comes to how you’re generating more visibility, traffic and leads.

Or, maybe you don’t. Maybe you know exactly how to reach those sometimes elusive but always alert HR buyers.

Because, of course, you’ve kept up with our in-depth white paper and research reports.

If not, do you really know who and what do HR buyers rely on to make purchasing decisions? How does today’s uncertain economy affect their purchasing decisions? How do blogs, podcasts and other Web 2.0 tools influence their vendor selections? How important is a vendor's online visibility?

These questions and more will be answered in our upcoming research report, “Trends in HR Marketing: HR Buyers’ Behavior 2008.”

We launched this year’s HR buyer survey today at HRBuyerSurvey2008 and the responses are already coming in.

So far some of the preliminary results are similar to last year. For example, second to peer networks, HR buyers are going online to find products and services.

We can’t say it enough: Be found online.

And the preferred method of vendor communication is still e-mail.

And white papers, research reports, case studies, Webcasts, blogs and podcasts are even more important to HR buyers when evaluating products and services.

And overwhelming by a margin of 2 to 1, today’s uncertain economy is affecting purchasing decisions with employee benefits and background checking getting the highest priority.

This year’s HR buyer report will be available late in the second quarter and there will be plenty of announcements when it’s ready.

If you’re an HR professional reading this posting, then by all means please participate in our survey at HRBuyerSurvey2008. We would appreciate it!

Last year’s HR buyer behavior research report – along with all of HRmarketer’s white papers and research – is available to download for free by visiting

“And you may ask yourself
How do I work this?”

We can help.

Posted by Kevin Grossman

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