According to a report by the University of Illinois -Urbana-Champaign and the Pew Internet & American Life Project, more people turn to the Internet than consult experts or family members to provide information and resources for help with a variety of common problems.
Our own research last year verified that HR buyers are increasingly going online to search for products and services.
So if you aren’t investing in Web 2.0 marketing and PR activities to be found online, along with a mixing it up with traditional activities, then next year may be a year with low visibility, less website traffic and fewer sales leads.
And nobody wants that.
Happy New Year! Good luck in 2008!
Posted by Kevin Grossman
Labels: being found online, HR buyers, Web 2.0 marketing and PR