Monday, July 13, 2009

The Latest HR Market Share Podcast: Interview with David Russell, CEO of MANAGEtoWIN and Success With People

The latest HR Market Share podcast is ready for your listening pleasure below (more interviews in the queue as well!). Subscribe to the series in iTunes and look for regular posts to our blog and on the HRmarketer.com site. You can also subscribe to all our past interviews and episodes via Hipcast.

Our latest episode includes some 2009 SHRM Conference and Expo comments and a great interview with David Russell, the CEO of two companies, MANAGEtoWIN, Inc. and Success With People, Inc., and the publisher of a free website, www.LeaderZones.com, as well as an author, speaker, coach, consultant, and change agent. In this interview, our very own Jonathan Goodman discusses with David the state of people management in small and medium organizations across corporate and non-profit organizations and his ideas about how to create systematic power as a people manager.

Thank you and enjoy!

Post by Kevin Grossman (join me on Twitter, Facebook and LinkedIn)

Monday, July 6, 2009

How to make the SHRM Annual Conference a Lead Generation Extravaganza Extraordinaire

At the SHRM Annual Conference in New Orleans last week I made a special effort to learn more about the lead generation plans of the vendors exhibiting in the Expo hall. On one side of the attention-grabbing pendulum you have the Monster, CareerBuilder, OC Tanner group with very high production values complete with themed uniforms for staff, fuzzy toys, and towering island booths; the other side of that pendulum swing were those vendors (who shall be nameless) who had a table, pens and sometimes did not even have a live person staffing the booth (which is pretty shameful IMO).

One example of a SHRM Expo exhibiting effort done well is that of Mangrove Employer Services. Mangrove created a program that made people cross the conference floor to find their booth. The thing I thought was so smart about Mangrove’s strategy is that they incorporated a way for the attendee to experience their solution - actually use it.Mangrove  

Here are the highlights:

  1. Rich Cangemi, ceo, had the original idea: Make each of the SHRM attendees an “employee” of Mangrove and send them information on a paycheck that was waiting for them. To collect their paycheck, attendees had to visit booth. Their pay varied from $2 - $500!
  2. Incorporate a special themed program called “Boycott of Time Suckage” complete with a dedicated website (www.boycotttimesuckage.com).
  3. Get the IT department to set up a page that will incorporate individual and secure Employee ID and password and get ready to assign each attendee with one.
  4. Develop a direct mail postcard with individual instructions on log in information, what to do and how to receive their paycheck.
  5. Set up a “help line” that would re-direct any questions to the business development team to assist in finding the paycheck, which of course gave them the opportunity to start a conversation, to gather information and qualify opportunities for further appointments – BRILLIANT.
  6. The attendees who found their paycheck online – came to get their money – real money!
  7. They also had a list of people that received postcards and the amounts of their paychecks – and were ready for the frantic “Am I on that list too?” Of course they were!
  8. The team was also equipped with a quick one or two answer “Time Suckage” survey that they asked the attendee to participate in.
  9. Success, success, success

The pre-show planning began in November last year. All of the departments were in on it so that everyone on the team knew what was happening - show coordinators, graphic designer, agency, shipping, IT, Sales, Marketing, PR and Finance departments.

Now, wasn’t that a better plan than giving out pens and squishy stress balls?

Linda Athans, Mangrove’s marketing manager stressed the importance of tying the entire experience to Mangrove’s product offering – showing how seamless their Employee Self Service offering is – and using the experience to create opportunities for their prospects to interact with the business development and sales team. Appreciative SHRM attendees took the time to speak with the booth staff while getting their “paycheck” – providing their opinion and insight on what is happening to them at work – and providing great sales leads.

Mangrove provides a great case study of marketing as a conversation starter.

I am not saying that any of the other companies at SHRM did not have well strategized plans; I am saying that I noticed this smaller payroll company who had one busy booth, certainly rivaling larger vendors with bigger budgets.

Well done Rich, Linda and team!

Post by Rita Jackson

Thursday, July 2, 2009

Rating HR Conferences. A quick promo from HRmarketer.com

A little over a year ago, we launched a Community section in HRmarketer.com that in addition to many other cool tools allowed HR vendors to review conferences and events they attended. The Yelp of HR events if you will. HRmarketer.com members can also review HR analysts, journalists and others.

While it has not been as popular as we'd like it to be (that's our fault which we will change), we are seeing a lot of good reviews posted. Some of the events reviewed on HRmarketer include (in no particular order - reviews are grouped by year so you can see past years reviews as well):
  • SHRM Annual Conference & Exposition (Annual)
  • HR Technology Conference and Expo (Annual)
  • NY HR Week Conference and Expo (Annual)
  • SHRM Staffing Management Conference & Exposition (Annual)
  • ERE Media ERE Expo Spring Conference (Annual)
  • theHRShow
  • American Society on Aging (ASA) Aging in America Conference (Annual)
  • National Retail Federation (NRF) Annual Convention & Expo (Annual)
  • Kennedy Information Recruiting Conference & Expo (Annual)
  • Electronic Recruiting Exchange (ERE) ER Expo Fall Conference (Annual)
  • HR Tech
  • Women in Leadership Summit (Annual)
  • Global Partnering & Integration Summit (Annual)
  • International Association of Employment Web Sites (IAEWS) Fall Member Congress (Annual)
  • Art and Science of Health Promotion Conference (Annual)
  • Healthcare Financial Management Association (HFMA) Annual National Institute (Annual)
  • Southern California Workers Comp Conference (Annual)
  • Benefits Selling Expo (Annual)
  • SHRM Global Forum Conference & Exhibition (Annual)
  • ONREC Expo (Annual)
  • HR Southwest Conference (Annual)
  • WorldatWork Total Rewards Conference & Exhibition (Annual)
  • Human Resources Forum USA (Annual)
We're debating on whether or not to make this feature available to the general public - now, it's only available to HRmarketer members. If you have an opinion, please let us know.

Anyway, we're working on some really cool new features that will soon "recommend" HR conferences to people who attend a particular event. For example, when looking at a profile for Event A you will see some suggestions for other similar events you may like. The same technology will be used to recommend blogs, media outlets, etc.

If you have any other great product suggestions we'd love to hear them.

In the meantime, if you are an HRmarketer.com member and want to review the recent SHRM 2009 Annual Conference, please login and visit the SHRM profile to post your comment.

Happy 4th!

Tuesday, June 30, 2009

Think Fresh: quality over quantity at the SHRM 2009 Conference & Expo

According to Sunday night's tally, there are less than 7,000 attendees at the 2009 SHRM Conference & Expo in New Orleans.

Less than 7K. That's less than half the number of folks who attended the past two shows.

But I gotta tell you, it's been more of a blessing than a N'awlins voodoo curse.

Ninety-eight percent of the HR suppliers we've spoken to (many of which are clients or prospects) are very happy with the quality of the attendees; they are more senior and have come with an agenda, even shopping lists, and they are engaging in fresh thinking conversations (I loved the Flavia booth with the "Think Fresh" theme at the top). This is unprecedented; usually in the past there have been way too many junior HR folk clammering for the goodie bags and giveaways. (No offense junior HR folk - someday some of you will be senior.)

Because most travel budgets have been slashed, companies sent their more senior HR managers, directors and VP's and did not send as many junior HR reps. Also, it's true that many companies have laid off HR staff so in some cases all that is left are the senior HR executives who attended.

For those who didn't already know, we exhibited at SHRM this year under the name of our new company that HRmarketer.com bought called HRVendors.com. Come by our booth #2823 today before the expo ends!

And what's great about HRVendors.com is that we get to have direct conversations with HR folks ourselves.

What's on the mind of HR foks these days? In all our conversations the past two days, it depended on the type of company, but common themes have been employee motivation and retention, health and financial wellness and education, training and development of managers, leadership development and succession planning. With many companies laying off staff, they need to find a way to reward, motivate and retain those employee's left behind who often have increased workloads.

However, there were a few that indicated they were looking to replace and/or purchase for the first time talent acquisition or talent management systems, so again that's good news for the HR marketplace! Maybe the NOLA swelter helped to thaw the freeze.

We'll see you all in San Diego next year for SHRM 2010!

Post by Kevin Grossman (join me on Twitter, Facebook and LinkedIn)

Blogged with the Flock Browser

Monday, June 29, 2009

Employee Financial Education. A Hot HR Benefits Sector.

A recent article in Fortune titled Has the 401(k) failed discusses how a small but vocal group of advocates think the 401(k) is a relic of a bygone age, what's wrong with the current system and how it can be salvaged. Excellent article.

The article points out several flaws to the current 401K model -- too many people choose not to enroll at all, fees are often obscured, and most of all, among those who do invest, choices can be shockingly bad. A 2008 study by Financial Engines, for instance, showed that 38% of respondents had "worrisome" levels of company stock in their portfolios.

But what I found most interesting was the seemingly unanimous agreement that at a minimum one way to make 401k's better is to increase employee education.

In fact, SHRM's recently released 2009 Employee Benefits Survey Report found:

- Organizations recognize the critical importance of financial and compensation benefits. A financial literacy program benefit debuted on the 2009 survey with 12 percent of surveyed companies offering it. Also, more companies offered a defined contribution retirement plan benefit in 2009 (90 percent) than 2008 (84 percent). Notably, HR professionals reported fewer organizations offering the executive retention bonus benefit in 2009 (11 percent) than 2008 (17 percent).

- Overall, health care and welfare benefits declined slightly in 2009 though more companies are offering mental health coverage benefits in 2009 than 2008. Seventy-five percent of HR professionals said their organizations offered the benefit last year compared to 80 percent this year. Mental health coverage was the only benefit in this category to be offered by more organizations in 2009 than 2008.

A nice summary of the research is here.

It's a great time to be in the financial education business.

A recent poll by HRmarketer.com client LifeCare.com found a majority of workers do not or cannot keep cash reserves for emergencies. LifeCare.com's CEO Peter Burki says:

"The poll's findings are in keeping with general personal finance trends that LifeCare has tracked during the past two years. LifeCare reported that its Call Center is now answering a record number of calls about financial issues -- so many, in fact, that the company's financial call volume has eclipsed its child care call volume. In a three-month period at the beginning of 2009, LifeCare answered about 1,500 financial calls -- or nearly one call every hour-and-a-half, 24 hours a day, seven days a week".

Another HRmarketer client ThriveOn offers corporate financial education in various eLearning and Software-as-a-Service applications and their services are in strong demand these days. Here is a sampling of their financial education videos.

I've been attending SHRM this week and most of the vendors I spoke with who offer financial education benefits say business is booming. One of the better attended sessions was Dave Ramsey's presentation Hope in the Workplace: Kicking Financial Stress Out of Your Office where Mr. Ramsey shared five principles that will change the lives of your team members.
Mr. Ramsey has a new company that aims to educate employees about finances.

The Obama administration is sufficiently concerned about the 401(k) that in its May budget proposal it considered including a clause that would make workers have to opt out rather than opt in to a plan, but it ultimately chose not to do so.

Either way, if you are an HR vendor in the business of financial education, now is the ideal time to increase your marketing to employers.

Things are definitely hot at the SHRM 2009 Conference & Expo

The "Big Easy" SHRM 2009 Conference & Expo in New Orleans started with a definite Mardi Gras atmosphere. Despite the oppressively hot weather (and thunderstorms after the show), everything was rockin' cool in the expo hall.

In fact, most of the suppliers we spoke with saw an unprecented amount of booth traffic for the opening expo night. And not just traffic, but quality "I'm shopping for products and services" traffic.

That is good news for the HR marketplace and the economy!

Quick shout-outs to EmployeeScreenIQ announcing their 2010 background screening trends, nowHIRE celebrating a happy and successful 10 years in talent acquisition, and TaxBreak is a first-time exhibitor at SHRM this year.

More to come from the expo floor and more shout-outs as well (I have to get crackin' and get to the expo hall).

Don't forget to stop by the HR Vendor Phonebook booth #2823 and pick up your vendor directory. (One trend of note is that most of the HR folks we talked with last night are concerned with employee recognition and retention.)

Party on Wayne. Sweet.

Post by Kevin Grossman (join me on Twitter, Facebook and LinkedIn)
Blogged with the Flock Browser

Thursday, June 25, 2009

The Latest HR Market Share Podcast: Interview with Robert Hohman, CEO & Co-Founder Glassdoor.com

The latest HR Market Share podcast is *finally* ready for your listening pleasure below (more interviews in the queue as well!). Subscribe to the series in iTunes and look for regular posts to our blog and on the HRmarketer.com site. You can also subscribe to all our past interviews and episodes via Hipcast.

Our latest episode includes some HR marketplace news and a great interview with Robert Hohman, CEO & Co-Founder Glassdoor.com (they ain't no F*dCompany.com, that's for sure). Glassdoor.com is a career and workplace community where anyone can find and anonymously share salary details about specific jobs for specific employers or company and interview reviews describing life on the inside of an employer — all for free.

If you'd like to be interviewed on our podcast about your company, product or service; what's working in marketing and PR; anything about the HR marketplace; or if you have feedback and suggestions for the podcast, please email me at hrmarketshare(at)hrmarketer(dot)com or kgrossman(at)hrmarkter(dot)com.

Thank you and enjoy!

Post by Kevin Grossman (join me on Twitter, Facebook and LinkedIn)

Tuesday, June 23, 2009

Social media conversations are contextual and not always one-size-fits-all

Last week we attended and sponsored the Silicon Valley Boomer Venture Summit. Mark blogged about it wondering why more HR technology, work-life, EAP, training and wellness vendors (and HR professionals) are not focusing more on this space and the implications of an aging workforce.

The business of aging is booming, haven't you heard?

Mark spoke to a group of suppliers in the space at the event about marketing and PR best practices including a segment on social media marketing, being part of the online conversation.

Someone in the audience asked if there were any online services that allowed you to push your "conversations" out to multiple distribution points - Twitter, Facebook, LinkedIn, etc.

I turned around and said with a smile, "Oh, our firm can help you with that."

Crickets chirped. Pins dropped with deafening clarity. A hot breeze blew by me.

Okay, so that didn't play well, but there are two services out there that do this automatically (with a little set up work) - Ping.fm (which I'm using) and Pixelpipe (which I haven't used yet).

But someone else in the audience last week brought up a great point that I'll emphasize here:

Your social media marketing "conversations" can and should be contextual and aren't always for every social networking audience.

For example, this blog post was submitted through Ping.fm because I wanted my entire "professional" social media collective to see it.

Same thing when we release new content, like a white paper or an artcle - or when I come across another interesting HR marketplace news post, blog post, white paper or another article.

But if I was letting my social media marketing hair down, which I often do for those who know me, I probably wouldn't include every network I belong to. Maybe it'll be a fun work-related message to my personal and professional friends in Facebook, or it'll just be an obscure Tweet for the Twitterverse.

Or maybe it's something very specific to a group, like a Ning network you belong to (like RecruitingBlogs.com).

Point being you want to be conversational, transparent and real, as non-promotional as possible, sharing your organization's content (content marketing is where it's at), sharing other's content, commenting on other's content, and so on.

It takes time to effectively use social media - I may spend up to an hour a day managing it all, sometimes more.

But it's worth it for you and your organization to invest the time and to do it right and generate more visibility, traffic, leads and improved SEO. It really is.

Now I'm checking out audioBoo. Could be some impromptu interviews at SHRM 2009! See you in New Orleans!
Blogged with the Flock Browser

Friday, June 19, 2009

The Population is Aging. Where Are The HR Vendors (and HR professionals)?

I posted an event review on our SeniorCareMarketer.com blog today on an event I attended this week. The event was the Silicon Valley Boomer Venture Summit.

In the blog post I questioned why more HR technology, work-life, EAP, training and wellness vendors (and HR professionals) are not focusing more on this space and the implications of an aging workforce.

If you market any of these services I think you'll find the blog post interesting.

Baby Boomers (born from 1946 to 1964) are planning to work longer and many until they are physically no longer able to do so according to recent AARP research. No matter how you look at it, the workforce is going to age considerably the next 10-20 years and this will have profound implications for organizations - on recruitment, onboarding, talent management, employee wellness, leadership development, training, etc.

Within the last ten years we've already seen employers shift benefit spending - they now spend more on elder care benefits than child care benefits but this is only the beginning and frankly, simply offering employees LTC insurance as a voluntary benefit or access to an R&R for elder care support won't cut it. This is also more than just workforce planning.

A lot more.

There are going to be huge opportunities for talent management software companies, employee benefit vendors, training and leadership development firms and any other human resource supplier who can "get out in front and dig a hole" (as Ken Dychtwald from AgeWave says) by meeting the needs of an aging workforce (employer and employee needs). This may mean new products and services or adapting current products. There are huge opportunities.

Tuesday, June 16, 2009

Mini-me-management: Take the time and lead well

The first thing I see when I receive The Glowan Consulting Group leadership development newsletter is their tagline:

Take Time to Lead™

And lead well. Love it. Some of you may have read my last post on the leadership development workshop I attended with Glowan.

But do CEO’s really matter? That’s the question posed in the recent lengthy but excellent Atlantic article someone Tweeted about this week (I think it was @hoovers).

The article begins by discussing the Steve Jobs saga and the ebbs and flows of shareholder value based on fact, rumor and innuendo of his failing and/or recovering health.

Yes, charismatic CEO’s can and do affect shareholder value (even plain old vanilla solid leadership does this as well), particularly in the cutthroat technology industry, but besides the superhero CEO mythos, there’s some great leadership research presented in this paper, including this telling paragraph:

James March, a management professor at Stanford, goes so far as to say that in any well-run company that’s conscientious about grooming its managers, candidates for the top job are so similar in their education, skills, and psychology as to be virtually interchangeable. All that matters is that someone be in charge.

All that matters is that someone be in charge. Hmmm…I feel there’s more to it than that. It’s got to be someone who knows how to be present, to lead one’s own self, one’s internal teams and the entire organization.

True leadership strength is measured by the team strength and influence throughout the organization.

J. Richard Hackman, a psychologist at Harvard, has done extensive work on leadership within small teams, and he has found that leaders do exert measurable influence on their team’s success or failure...

The team leader’s job is to establish the conditions that enable team members to collaborate competently; the leader needs to spell out exactly where teams should end up, but not dictate the step-by-step process of getting there...

Ideal team size, Hackman says, is about six people; performance problems increase exponentially as team size increases beyond that, and the impact of leadership becomes quickly diffused.

The ideal team size is six people? What the heck do we do with global organizations with thousands and thousands employees? If it’s true that people don’t feel allegiance to their large corporations, no matter who’s at the helm, then what’s executive management to do?

The highly localized nature of loyalty, some scholars argue, means that the real power to influence corporate performance resides not with the CEO but with middle management.

Or as I like to call mini-me-management – managing self and collaborative teams with the organization, the living cells that make up the complete business organism.

However, according to recent Towers Perrin data:

Favorable views about leadership — the top driver of employee engagement — are down in some key areas. Most notably, the percentage of employees agreeing top management provides a clear sense of direction dropped significantly, to 63% from 71% in the fourth quarter of 2008.

Makes sense considering the financial services and automotive meltdowns this country has seen in the past two years. Mark’s recent post on employee engagement (and the comments it received) was pretty clear about the fact that good management leads to employee retention, smart business decisions ethical business practices.

"Good leaders can make a small positive difference; bad leaders can make a huge negative difference - because they drive people out.” That was a quote from Stanford Business School professor and organizational expert Jeffrey Pfeffer (2006).

Good leaders keep teams of employees motivated and engaged. Those teams make up the organization. It’s been well documented that employees leave because of bad leadership, and bad leadership affects the company’s bottom line. Incentives don’t help either, because they mislead and backfire and then your still left with bad leaders.

We can’t forget personal responsibility as well – self-management and a sense of purpose – and this is what good leaders and managers can instill in their employees.

Mercy, even the growing number of private equity plays in our space and beyond understands the need for strong leadership. The short-term play just ain’t paying like it used to.

Lead self and teams well and build that into your corporate culture. Mini-me-management really works.

Post by Kevin Grossman (join me on Twitter, Facebook and LinkedIn)