Content Marketing & Inbound Links: Gifts That Keep on Giving

The other day someone came to our HRmarketer website from a 2005 post on MarketingSherpa that referenced our site and included a link to it. That link is over seven years old!

The visitor clicked the link, landed on our website, visited seven different pages, then engaged with us by signing up for one of our offerings. Thank you, 2005 inbound link. And thank you, MarketingSherpa.

Quality inbound links help deliver quality traffic
to your website.
Inbound links are gifts that keep on giving. As the story above illustrates, inbound links can bring continuous traffic to your site. Plus, that traffic tends to be of relatively high quality; visitors arrive after viewing content from another website, coming to you only after showing an interest in what you have to offer.

Another benefit is that inbound links help in SERP (search engine ranking position), provided that they are from quality sites that enjoy high rankings.

But how does one go about getting quality inbound links? You may receive emails from spammers and others looking to share links, but that’s not the way to go; those generally aren’t quality links and may do more harm than help with your SERP.

The best and most sustainable method for generating quality inbound links is to create quality content that others will find valuable and link to from their content. To maximize these inbound links, implement an aggressive year-round content marketing strategy to create and distribute content that gets you noticed not only by prospects, but also by the people you want links from: other content producers and HR influencers in your niche.

It’s also a good idea to link to other sites’ quality content from your content. Not only does it associate your content with quality content, but those sites will appreciate the inbound link that you gave them, and might be willing to reciprocate. I know that we appreciated the link from MarketingSherpa (and look, we just reciprocated). It’s still sending us traffic, more than seven years later!

To learn more about content marketing, check out our infographics “Content Marketing: The Game” and “Selling to HR.”

Post written by HRmarketer / SocialEars HR team member Eric Anderson.

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