My 2-year-old daughter hasn’t been a big talker (at least in the form of words that adults can understand), mostly just a word or two at a time.
Last week, however, she started singing “Twinkle Twinkle Little Star,” and as toddlers are known to do when they find something they like, she does so repeatedly, and oh so cutely, I might add. Over the weekend, she added singing her “ABCs” to her repertoire, to the delight of my wife and I.
It got me thinking. It was a big change in little time that expanded the reach of what my little girl could do. Content marketers should also be able to do some quick things that expand their reach — with HR influencers — too. What would they be? Well. Read on.
1. Create social media partnerships
|Bring more traffic to your blog and other content is|
a crucial part of making your content marketing
Content marketers should apply the strength-in-numbers concept to social media. Create partnerships with others who have content to promote. There are four key things to remember for determining potential partners: 1. They should not be direct competitors. 2. They should have the same target audience. 3. They need to be marketing quality content. 4. They need to have social media following of similar size and quality to your own (you both need to benefit relatively equally), but that is not made up of the exact same people.
You, of course, also need to create quality content, to be worthy of the partnership.
What you do with these social media partnerships: You share each other’s content, thereby improving the reach of both parties’ content marketing. For example, set up automatic retweets of each other’s blog posts — it’s one of the best ways to increase your page views (by the way, Fistful of Talent’s bloggers retweet each other’s posts to put them in front of their combined followings).
How to set them up: Reach agreements with those already in your network. Find potential social media partners, then add them to your network via social media (e.g. retweets, blog comments), before engaging them in a social media partnership discussion.