Blogging Tips for the Non-Brilliant

A few people are brilliant. They consistently have amazing information to share, or their writing is so good or funny that you want to read it, no matter the topic.

These people have little problem getting readership for their blogs.

But what about the rest of us? What can we do to compete? How can we maximize our readership, and make our blogs worthwhile endeavors?

In my opinion, there are three main factors involved with a blog’s success or lack thereof. 1. The social media networking. 2. The writing. 3. The topics. Improve any of the three significantly, and you should get more attention.

Here’s a quick look at each:

1. Social media networking

If you improve the your social media networking, you will get more social shares, which will result in more readers. There are a number of ways to do this, including:

A quick note: Pick social influencers to network with carefully. Try to connect with people who have a large amount of followers who are part of your desired audience. Develop your relationships with these social influencers thoughtfully. Don’t overwhelm them with information, and recognize that you have to give something to get something and that it takes time to cultivate relationships.

2. Writing

People are increasingly impatient. They make their decisions on whether to start reading a blog in an instant, and many jump ship after the first paragraph or two. It’s a battle to get and maintain readers’ attention. A few ways to do this:

3. Topics

Make your blog posts more attractive by associating them with hot current events and topics that are relevant to your business. People are more likely to be interested in what you have to say if it’s related to what they and others are currently communicating about on social media. For more on this, see this SocialEars HR blog post on topic jacking.

Ultimately, the success of a blog depends on how it serves its readers. The brilliant serve their readers by being brilliant. The rest of us: We serve our readers by being smart, and always being mindful that our blogs are pointless without them.

Post written by HRmarketer / SocialEars HR team member Eric Anderson.

Labels: , , ,