Each day SocialEars.com posts five of the most widely shared and influential articles and/or blog posts (content) in several industries including human resources. The HR list is called The HR Hot5. For Thursday, November 29th the list is below. But first, a brief explanation about how SocialEars scores this stuff.
Methodology. There are two factors included in the SocialEars.com scoring. The first is based on a real-time conversation analysis of the articles shared in HR. Conversations include all of the various types of social shares being done online, including Twitter, Facebook, LinkedIn, and, of course, the blog/article itself. The second factor is based on the "reach" of the author (and when applicable, the media property), which includes his or her Twitter, Facebook and LinkedIn audience as well as the frequency of his or her re-share activity. These two factors are combined into a score for each article analyzed. There is additional weighting for the "currency" of the article to ensure that recent articles are given preference to provide a freshness of information. Bias, or spam filters, are also used. Like Google's Penguin and Panda updates, quality content is being highly rewarded, and automation/duplication of shares is being filtered as much as possible.
1. Five Links: Roundup - @johnsumser - HRExaminer
Summary: This week’s five are a smattering of managerial insight, a whiff of demographics, a bit of freeware, a look at language, a tutorial and a bonus list of rules.
2. How to Master a New Skill - @amyegallo - Best Practices - Harvard Business Review
Summary: We all want to be better at something. After all, self-improvement is necessary to getting ahead at work. But once you know what you want to be better at be it public speaking, using social media, or analyzing data how do you start? Of course, learning techniques will vary depending on the skill and the person, but there are some general rules you can follow. What the Experts Say Mastering new skills is not optional in today's business environment.
3. 3 Easy Steps to Engaging Your Customers - @smexaminer - Social Media Examiner
Summary: Are your customers spreading a good word about your business? Are you happy with your volume of referral business? If not, it could be that your “engagement marketing engine” is not revved up. Engagement is not just about unending, feel-good conversations on your blog or Facebook page. According to Gail Goodman, author of Engagement Marketing: How Small Business Wins in a Socially Connected World,engagement is when people qualify themselves when a prospect raises her hand and says, Yes, Im interested in your company. Help me to get to know you a little more. Invariably people who have engaged with you onlin...
4. Do Bonuses Matter? They Do If Part of a Fair and Equitable Rewards System - André de Waal from @HPOcenter - TLNT
Summary: Ever since financial scandals rocked the business world and the worldwide financial crisis that followed, the role of reward systems in business has become a divisive issue. On one side are the proponents of bonuses who state that emphasis on monetary rewards increases productivity and organizational performance. On the other side are the opponents of bonuses and monetary rewards who state that bonuses create higher pay inequality and can result in higher turnover. However, a key question rega...
5. Dear Manager: You Might Need a Tuneup - @belllindsay - Spin Sucks
Summary: Todays guest post is by Lindsay Bell. Its no secret here in the SpinSucks space that I have a great boss. And while I get teased mercilessly about my appreciation for Gini (Im looking at YOU, Danny Brown), people need to stop and ask themselves why Im so appreciative. There are many reasons I gush over Gini. She treats me with respect. She trusts me to do the job I was hired to do. She allows her team to have fun and be silly in public! And she liberally doles out positive feedback. Erm,...
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Labels: content marketing, Did You Know, SocialEars