Recruitment on Facebook*?

When Facebook went public, we all knew that they would begin to monetize their functionality as much as possible.  I am sure Facebook users have noticed they now had the option to pay to get their postings promoted as well as other marketing opportunities currently available on the website for businesses.

There is now a Facebook page dedicated to job placement opportunities.  This page emerged as a collaboration between Facebook, the U.S. Department of Labor, the National Association of Colleges and Employers (NACE), DirectEmployers Association (DE), and the National Association of State Workforce Agencies (NASWA). Together they created the ‘Social Jobs Partnership.’  According to the “About” URL page on this Facebook page “The partnership’s goal will be to facilitate employment for America’s jobless through the use of social networks”.

Their goals are fairly ambitious:

1. The partnership will conduct in-depth survey research about the ways in which job seekers, college career centers, and workforce recruiters are using the social web.

2. The partnership will develop and  launch a central page on Facebook that will host specialized resources, and content designed to help job seekers and employers.

3. The partnership will explore and develop systems where new job postings can be delivered virally through the Facebook site at no charge.

4. The partnership will promote existing employment programs and resources offered by government agencies for job hunters.

5. The partnership plans to distribute educational materials about leveraging the power of the social web to recruiters, government agencies and job seekers.

A certain phrase jumps out at me: "at no charge".  I am a bit skeptical about the long term plans that Facebook may have involving use of their site in the recruitment industry. Will Facebook continue to connect employers to job applicants “at no charge”?  I suspect that “Some Fees May Apply” further down the road!

Facebook could leverage the impact of having so many users, and join the field of on-line recruitment in a very big way!  And (spoiler alert) they may just figure out a way to make a bit of money along the way!  Watch out LinkedIn!

Post written by HRmarketer staff member, Dawn Passaro. Dawn has over 15 years experience as a human resources professional. Dawn's postings on this site are her own and don't necessarily represent the opinions of HRmarketer.

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