The Consummate Telescopic Content Curator


Like we need more silly crap in space. Unfortunately, many folks think we do, which is why we’re sending up more and more of it into our atmosphere every day, cluttering the view of the heavens. That’s why it’s comical that one of the latest objects to be sent into space is a rubber chicken.

Yes, a group of California students launched a rubber chicken into space, all in the name of science, and they named it Camilla.

And then I dreamt that I received this e-mail:

Hi Kevin,

Camilla added a pin to Space-Bound Rubber Chicken Infographics.

Click here to check it out.

- Ben and the Pinterest Team

Yes, it was a bad dream, one that I’m never “pinterested” in having again. Because there’s enough silly crap in our own atmosphere, closer to home, online.

In 2010, we traveled through 1.2 zettabytes of digital bits and bytes space. And then in 2011, the volume was expected to hit 1.8 zettabytes. Keep in mind that a zettabyte is a trillion gigabytes, which means a 1 with 21 zeros behind it. That’s a whole heck of a lot of space.

Beyond the big three of social networks – Facebook, LinkedIn and Twitter – some new social networks on the scene have grown quickly and dramatically. While I’m not an active user of Pinterest (like I need another social network like a rubber chicken through my head), according to a recent Fast Company article Content Curators Are The New Superheros Of The Web:

The two-year-old visual clipping and publishing platform has now surpassed 10 million users, making it the fastest-growing web service on the web ever, according to Comscore. Comscore reported that Pinterest was the fastest independent site to hit 10 million monthly uniques in the U.S.

What comes next? Noise and spam. A lot of it. That’s what happens when any new social channel gets big enough to bring regular value to early adopters and early mainstreamers – more content shared means more noise means more spam. The spam comes because it gets more difficult these days to differentiate between what’s legitimate and what’s garbage.

Check out the recent Pinterest e-mail that Mark Willaman received:

Hi Mark Willaman!

Ivana Tosten mentioned you on a new pin that was added to "My Style":

"I never thought losing weight could be so easy, but it turns out that theres products that actually work! See its AMAZING!"

Click here to reply.

Click Here to follow back Ivana

- Ben & the Pinterest Team

Sure, many of you would get the fact that this was contextual spam, but there are those who wouldn’t and pulled into the outer rings of crappy space.

Content curation isn’t new, but today more than ever it’s vital to use smart social research services (and smart humans to power them) to aggregate, filter and share relevant content from across the realms of junked up space – including Tweets, Blog Posts, News Articles, Facebook Shares, LinkedIn Shares, Pinterest posts and tons more (including truckloads of rubber chickens).

Quality content curation means you’ve got to be able to put a lens on all this data. More specifically and to be metaphorically correct for this article, you need to put a telescope on it, to see past the space junk and focus in on what exactly you want curate and use (like a social Hubble telescope). You want to be able to listen, discover and engage with your part of the HR B2B marketplace.

Producing, finding, commenting and sharing great content -- with the right audience -- is the foundation of an effective social marketing and PR effort. SocialEars is the social listening and engagement software you need today. It’s the consummate telescopic content curator, our very own social Hubble.

And if you really want to engage with Camilla, then good for you. Make sure to put a pin in it for me.


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