The new golden age of wireless: online talk radio


In essence, it's the new golden age of wireless: online talk radio.

Radio of old changed the way the world communicated and listened to itself forever. The internet today has been even more dramatic, democratizing the way we communicate further, and wallah -- talk radio reborn.

Sure video is the hip and happening medium that the world has grown to embrace -- 71% of online Americans use video-sharing sites such as YouTube and Vimeo, up from 66% a year earlier.

However, according to Pew Internet Research from 2010, the overwhelming majority of Americans (92%) use multiple platforms to get their daily news and the internet is now the third most-popular news platform, behind local and national television news and ahead of national print newspapers, local print newspapers and radio. Getting news online fits into a broad pattern of news consumption by Americans; six in ten (59%) get news from a combination of online and offline sources on a typical day.

While video and reading are still the primary methods of news consumption (and yes, there are times when we use the term "news" loosely), for those of us who are listeners and auditory learners, internet talk radio is where it's at. Between live streaming audio and downloadable recordings (think on-demand podcasts), the online "radio" realm is as diverse as the world's population, and the content delivered just as diverse.

And internet talk radio is yet another viable channel for delivery news and information by way of content marketing, and of course, brand marketing (think radio advertising spots and sponsorship). It may still be a smaller audience, but as we always expound, you must employ a wide array of marketing tactics these days to reach your target markets that includes your buyers and influencers.

Closer to home in our glorious HR B2B space, there are a few radio shows of note listed below (and more are being launched each month). These shows give voice to variety of practitioner and vendor types alike as well as providing sponsorship opportunities for some. If you know of any I haven't mentioned that are of the newsroom / talk show variety, then please let me know.

And hey, you could launch one today with platforms like BlogTalkRadio, or interactive expert sites like Focus, or simple audio recording and distribution technologies to create and deliver podcasts. There's a bazillion options these days.

The Bill Kutik Radio Show

The Bill Kutik Radio Show is a bi-weekly talk show featuring unedited and unrehearsed conversations with key HR thought-leaders. Hosted by Bill Kutik, the leading independent industry analyst, the program airs at noon EDT every other Wednesday.

HR Happy Hour

The HR Happy Hour show is a weekly show hosted by renowned HR technologist Steve Boese and focuses on human resources, management, leadership, and workforce technology.

TChat Radio

TChat Radio is monthly radio show hosted by yours truly and TalentCulture founder, Meghan M. Biro. It's all about the re-engineering of business and business leadership today -- aptly named The Business World of Work. Each month our guests will cover how we acquire, empower and retain our workforce today.

TLNT Radio

TLNT Radio is a weekly call-in show and podcast series to supplement the in-depth coverage provided daily on TLNT. They host experts and thought leaders in HR and workforce management and cover the latest news, insights, and topical information impacting talent management in real time.

The DriveThruHR Show

The DriveThruHR Show shares an inside and colorful look at what (1) one thing keeps the Trench HR warriors up at night. The daily 30-minute program airs at 12PM/CT, hosted by Bryan Wempen and William Tincup features interviews with exclusively (HR) human resource professionals. Their HR guests have embraced all that it takes to get HR done day-in-and-day-out.

Bite Size B2B Marketing Talk

Of course we're going to mention our new series as well -- actionable marketing and PR tips to help you with your HR B2B marketing and PR. Soon with guests and more!

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