Regardless of the glitz and glamour for attendees, event marketing is more than just high-end giveaways, a few glossy brochures and high-tech opulence.
It's a lot of work -- from strategic planning to detailed execution. How many times have to gotten your booth and booth team to an event and then shouted from the venue rooftop:
"Why did we forget to do that and bring that?!? Why?!?"
The fall HR B2B trade show season will be kicking off soon and there's no better time to review your event marketing strategy and tactics than now. And don't forget that 2012 is right around the corner...
Join HRmarketer.com's expert guests Audrey Johnson, Visibility Manager at WorldatWork, and Fred Kurst, Exhibit Sales Manager at Human Resource Executive® Magazine, for a detailed look at trade show marketing best practices on Thursday, August 25, from 10 am - 11 am PT (1 pm - 2 pm ET).
Audrey and Fred will review:
They might even share a wise tale or two that all of us could use when it comes to event marketing. Plus, the HRmarketer.com team will add their own event marketing best practices to the mix at the end of the webinar.
Could you ask for more? Well no, you don't get an iPad for attending, but come join us anyway on Thursday, August 25, from 10 am - 11 am PT (1 pm - 2 pm ET). Lots of great marketing takeaways.
Register today for Best Practices in Trade Show Marketing.
Labels: brand marketing, content marketing, direct marketing, HR buyers, HR marketplace, HR Technology Conference and Exposition, HR Trade Shows, marketing activities, marketing mix, trade show exhibiting