Our annual Trends in HR Marketing: HR Buyers’ Behavior - What to Expect in 2011 is here and available for download from our HRmarketer Content Library. No registration required!
Our fifth annual survey reveals some positive news for HR suppliers, as well as the job market as a whole in 2011. Fifty percent of HR professionals report their company will hire more staff in 2011. This statistic mirrors a Business Roundtable survey, also released last week, stating that 52% of top CEOs plan to increase hiring in the next six months.
The key trends outlined in our HR Buyer Report reveal much about the online HR buying process. As we’ve reported for several years now, having a strong online presence continues to be of great importance for HR suppliers to be found and recognized by HR buyers. A few additional highlights include:
In this slow economic recovery, it’s encouraging to see hiring on the rise increased optimism for 2011.
- As a group, HR buyers plan on increasing their budgets by 20% or more in 2011 for Recruitment, Training & Education, Performance Management, Management & Leadership Development, Assessment & Selection and Background Checks.
- LinkedIn is far and away the most popular social networking service among HR decision makers with nearly 95% using it for business purposes. However, this audience’s Twitter use was up 50% over last year.
- Sixty-nine percent of HR buyers are somewhat to highly optimistic about the economy and think that business is starting to improve in 2011.
Seventy percent of survey respondents were executive management across a variety of industries and 50% were from companies with 100-1000 employees.
Download the full report directly here for a great look into the perspectives and attitudes of HR buyers and how you can leverage these insights in your Human Capital Business.
Contact us with questions or comments. We'd love to hear from you. And feel free to share the report via twitter, facebook, etc.
Labels: HR Buyers Guide, social media marketing