So the first thing I see this morning on Facebook is one of my friends "liking" this page:
We do not stop playing because we are old; we grow old because we stop playing.
And then I immediately thought of these two things:
- Are you excited when developing new products and services to release to the world?
- Are your customers, prospects, influencers and the media excited to hear about (and eventually to use) the new products and services you're releasing to the world?
In other words, is it always Christmas morning or a humdinger of a 5th birthday party for you and your customers?
Because if it's not, then I'd take a moment to reflect on what the heck you're doing for a living.
[Insert moment of reflection here...]
As a "customer", I'm jazzed beyond belief when my favorite band Rush releases new material as they did this week.
I'm also somersault thrilled when Apple releases new products and software updates. I don't have an iPad yet, but I'm still take donations if you're interested in helping me out. But I'm already immersed and well-versed in their product and lore.
As a leader of a marketing software and services firm, I'm stoked when our founder Mark Willaman and his product development team release new stuff like these enhancements to our HR Directory:
- Company RSS feeds for News, Twitter and Blog accounts - to instantly update your profile and keep it current.
- Ability to add key Company Executives with links to their social networking accounts.
- Ability to add details on your company's size, year founded, annual revenue and areas you do business.
- Expanded "Focus Areas". So instead of just categorizing you company as providing "Recruitment" services you can select from a more detailed list of types of recruitment services.
We've also add a new “Watchlist” feature allowing HR professionals to find and evaluate HR vendors. And the first-of-it's-kind "HR Benchmarking Data" allows HR pros to view budget priorities of other companies of various sizes.
More official announcements soon -- how cool is that?
So what about you? How's that reflection working out?
Get on with your product and service thrill-fest, please.
Post by Kevin W. Grossman (join me on Twitter, Facebook and LinkedIn - and now join HRmarketer on Twitter, Facebook and LinkedIn!)
Labels: innovation, product development, product marketing
In other words, is it always Christmas morning or a humdinger of a 5th birthday party for you and your customers?