Your Website, Social Media and Content Marketing - So happy together...

If I should call you up, invest a dime
And you say you belong to me and ease my mind
Imagine how the world could be, so very fine
So happy together*

Someone twittered this little eMarketer gem the other day titled How Do You Measure Success - a survey of over 200 marketing managers that included these top three methods of how they measure success:

• Number of new customers acquired
• Number of leads generated
• Over net increase in sales

I was surprised that customer retention was so far down on the list, but how do these gel with your companies?

More interesting for me were the top three "most effective ways to communicate with prospects and leads." Check it:

• Corporate website
• Social media
• Custom content and media

Our latest marketing eBook is all over this and content marketing has been at the heart of our marketing methodology for years. You want your website found and you want to create fresh content to keep it being found (blogs are a search engine's best friend).

I'm just sayin'. The preliminary results of our latest HR buyer survey show that:

• Over 50% of HR decision makers go online first to search for HR products and services, including HR informational websites (search-engine friendly content, content, content).
• 26% search daily - 28% search weekly
• Over 25% read blogs and participate in social media weekly

The survey is still open by the way, so if you're an HR pro reading this, please complete one! HR suppliers, send your customers the survey link.

Ah, yes...so happy together...

Post by Kevin W. Grossman (join me on Twitter, Facebook and LinkedIn - and now joinHRmarketer on Twitter!)

*"So Happy Together" - The Turtles

Labels: content marketing, social media, social media marketing