I keep seeing much discussion about how human resources needs to be more business savvy and strategic and how they should work more closely with recruiting, internal and external branding, marketing and public relations. Outsource the backend administrative work and and work on identifying, hiring and developing long-term employees and growing the business.
I'm reading The Trouble with HR - same theme. Last night Amybeth Hale (The Research Goddess) initiated an important conversation about how recruiters should care about marketing and PR - similar theme. Brand for Talent recently posted a New Role in HR: A Hybrid, in that marketing should be a part of HR - same theme.
Wait a minute. Roll back tape. Almost, almost -- there it is!
Aren't entrepreneurs and small businesses with initially limited to no staff this exact idealistic strategic hybrid? Like most of business in the HR marketplace and beyond?
How is it we can bring them all back together again? When does the rebirth of the HR/Marketing collective occur?
It's right there in our family tree.
Post by Kevin W. Grossman (join me on Twitter, Facebook and LinkedIn - and now joinHRmarketer on Twitter!)
Labels: business growth, entrepreneur, human resources, marketing, social media