Webinar with John Sumser: Regional HR Marketing and PR - Tailoring Sales to Market Realities

You ever wonder where your customers are and why? And whether or not that should affect your marketing activities? And if so, how? What the heck are the realities of workforce demographics anyway?

Well, if you’re asking these questions then you need to join us for a complimentary webinar titled Regional HR Marketing and PR - Tailoring Sales to Market Realities.

Our special guest speaker is John Sumser, founder and CEO of Two Color Hat, Inc. His firm provides product analysis, market segmentation, positioning, strategy and branding guidance.
Many of you know John as the sometimes acerbic but always big-thinking thought leader in recruitment and staffing and HR technology. (He’s a really nice guy, too.)

The Webinar will be on Thursday, May 7, 2009 from 10-11 am PT (1-2 pm ET). Register here.

In this new HRmarketer webinar, John will talk about the realities of current workforce demographics, how they affect HR vendor sales efforts and the following interrelated topics:
And if this isn't enough coolness, then you should also listen to the Total Picture Radio interview on the state of the recruiting industry with John Sumser and Jonathan Goodman, recorded at the spring ERE Expo.

"The State of the Recruiting Industry is dismal. Nobody is working. Recruiting has been practiced as a reactive sport. But with all of these out-of-work recruiters comes this enormous explosion of entrepreneurial creativity."

--John Sumser.

Post by Kevin Grossman (join me on Twitter, Facebook and LinkedIn)

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