Some of our readers are aware that HRmarketer.com recently launched a similar product for the senior care market called SeniorCareMarketer.com. It's for companies who sell a product or service relating to the aging population.
What has surprised me is how many HR suppliers also market their solutions to this market. Four examples:
As a result, we are having a lot of conversations with HRmarketer members, including the examples above, about how SeniorCareMarketer can get them visibility, site traffic and leads in the rapidly growing senior care market - which is about to become huge. So kudos to the HR suppliers who have realized this.
- Kronos for Healthcare: I see their ads in each issue of Assisted Living Magazine where they "offer a comprehensive suite of web-based workforce acquisition and management applications designed to help senior care vendors address real-world problems in both acute care facilities and long term care organizations".
- SkillSurvey.com: Discusses how "savvy hospitals and health care systems know that reference checks are essential to make accurate hiring decisions, to avoid legal liability, and to satisfy JCAHO requirements. Yet, phone-based reference checking is a time-intensive process that rarely yields information about a candidate’s true job performance". SkillSurvey sells a nifty online reference checking system to the senior care space.
- SeniorsForJobs.com: This job board is "dedicated to job seekers who wish to remain in the workforce and to the astute employers who are looking for skilled, experienced and reliable employees".
- LifeCare.com: This work life employee benefit firm carved out their services to create Successful Aging Solutions, "a modular system for addressing all aspects of aging and post-retirement life (health, lifestyle, personal goals and aspirations, continued work and career options, volunteerism and more) as well as every facet of pre-retirement planning (finances, elder law, housing, work, education, travel and leisure), all in a positive, success-oriented package".
If you are a human resource supplier interested in the senior care space, our new eBook titled “How to Reach and Engage Buyers of Senior Care Products and Convert Them to Leads” will be of interest to you.
You may also consider creating a free profile in our new senior care buyers guide.
Labels: HR Health Care, seniorcaremarketer