Asteroids Keep Happening

Asteroids happen and they keep happening, boiling oceans and leaving craters in their wake. I read the news today, oh crap.

It's serious and there will be death in our space in 2009 – but there will be new companies sprouting up in the mid-market no matter how long the nuclear winter and consolidation will continue as well (Salary.com just bought Genesys Software Systems).

Keep your marketing and PR activities alive throughout the mayhem and focus on generating more publicity, traffic and leads. We've been evangelizing about it for years and call it the Marketing PR Lead-Gen Process(sm), a three-step process that produces measurable results focusing on:

• Infrastructure – your business strategy, messaging, website SEO and marketing website (lead capture, lead capture, lead capture)
  
• Content – white papers, research reports, case studies, surveys and webcasts
  
• Promotion – monthly media releases, search-optimized releases, blogging and direct marketing
  

And the promotion part is the fun part!

Engage in low-cost and scalable online activities with direct e-mail marketing and blogging and podcasting and vodcasting and youtubing and search-optimizing and rssing and tweeting and facebooking and linkedining and social mediaing and other made-up Web 2.0 marketing schtick.

All kidding aside, this will be tough year for many companies, and so we wish you all well. So well in fact that I'd like to thank the good marketing folk at HubSpot for this little viral diddy that will have us all rocking out and landing more leads in no time.

Post by Kevin Grossman