Most HR Buyers Turn to Internet First When Seeking Products and Services

For the first time since began its series of buying trend reports, a majority of human resource executives say they turn to the Internet first when searching for HR-related products and services.

Released today, the 11-page Internet Research Behavior Survey (part of our ongoing Trends in HR Marketing report series) focused specifically on how Internet, Web 2.0 and social network technologies are impacting the purchasing of products and services for HR and employee benefits professionals.

The key trends outlined in this survey reveal much about the online HR buying process. Highlights include:

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