The new CAN-SPAM rules are here!

The new CAN-SPAM rules are here! The new CAN-SPAM rules are here!

Now I'm a direct marketing somebody (loose homage to The Jerk)!

BtoB Magazine published an update about these new rule provisions last week and here's a summary. These rules clarify what's expected from marketers and make it easier for people who opt in to later opt out:

We're quite compliant with the CAN-SPAM rules when it comes to our own direct marketing and the direct marketing on behalf of our services clients.

If you've got questions about your direct marketing campaigns, give us a call.

Post by Kevin Grossman

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