We just released a new eBook titled How to Reach and Engage Human Resources. The eBook guides suppliers of human resources (HR) products and services through a three-step process to achieve increased publicity, web site traffic, improved SEO and greater sales leads.
The eBook walks HR suppliers through a proven framework pioneered by our HRmarketer Services Group. The framework is a three-step process focusing on infrastructure, content and promotion - paying heed to both traditional and Web 2.0 marketing and public relations principles.
This is good stuff and I recommend you download it. I've personally witnessed the success of this process with hundreds of human resource suppliers who subscribe to HRmarketer.com. In fact, when the proper steps are correctly followed, I have not seen a single instance when it has not worked.
The complimentary eBook is available at http://www.hrmarketer.com/home/SellingToHR_HRmarketer_eBook.pdf and requires no registration or forms to be completed for download.
Chapters include:
- Step One: Strategy, Messaging and the Search-Optimized "Marketing" Website
- Step Two: Content. Content. Content.
- Step Three: Promotion
- Integration With Other Marketing Activities
- Putting it All Together: Sample Six-Month Marketing and PR Plan
The non-promotional eBook also includes an abundance of practical examples, useful tips and other information that can be put to immediate use to begin increasing a company's visibility, web site traffic, sales leads and improve its web site search engine rankings.
Enjoy.
Posted by Mark Willaman
