These reports are among our most popular. Just today after announcing the release to customers and email subscribers we've seen over 200 downloads. We require a short registration - you can find the Buyer Report here.
Here's the abstract:
The 2008 Buyers' Behavior Report provides information on trends and best practices for marketing to the human resource and benefits marketplace, and more specifically on the purchasing behavior of the typical HR buyer. The data in this report is based on responses from human resource and employee benefits buyers collected during April and May of 2008. It includes an analysis of trends and the progress of the HR buyer through the purchasing cycle as well as the tools they use to progress through each stage. This analysis, combined with an understanding of how important online visibility has become for HR suppliers, provides readers with a better understanding of their target market and the best marketing tools with which to reach them.
Here are some topics covered:
We welcome comments and feedback. Add your thoughts and responses in the comments section or start a discussion on the HRmarketer Community Message Board.
In any case, we hope you read and find value in the data and analysis presented.
Here's the link again to download the report: http://www.hrmarketer.com/home/whitepaper_main2.htm
Posted by Jonathan Goodman
Labels: buyer behavior, HR and benefits space, HR Buyers Guide, HR industry, HR marketing and PR reports, hr purchasing behavior, Trends in HR Marketing, web 2.0