In Web World of 24/7 Stress, Writers Blog Till They Drop

The April 6th, 2008 Sunday New York Times ran an article titled In Web World of 24/7 Stress, Writers Blog Till They Drop that discussed the physical and emotional stress created by the around-the-clock Internet economy that demands a constant stream of news and comment. The article focussed on bloggers and how several prolific bloggers have recently died of heart attacks and that "many bloggers complain of weight loss or gain, sleep disorders, exhaustion and other maladies born of the nonstop strain of producing for a news and information cycle that is as always-on as the Internet".

Blogs are a great communication and marketing tool. Blogs give your company visibility and enhance your web site's SEO. We encourage all our clients to Blog. It works. Our own blog you are reading, voted a top blog in many various polls and rankings, helps our firm get visibility, improves our SEO and gives us qualified sales leads. But we have day jobs and there is no way one single person at our company could find the time to write a blog posting each week. But good blogs should post something each week. So what's a blogger to do (assuming your business is NOT your blog)?

Here is some advice from a recent posting of ours titled Blogging’s a Low-Cost, High Return Marketing Tool:
".......The real problem with business blogging is finding the time to post. We advise our clients that if you can't make a new blog entry at least once per week, don't bother with a blog. For many businesses, we recommend they share the blog posting responsibilities. If you divide the blog posting responsibility across four members of your team, then you can guarantee at least one posting per week yet each team member only needs to write one posting per month. Very doable. It allows you to get creative with your blog - for example, if you are a talent management firm you may have one person commenting on "technology", another expert dedicated to more traditional performance management coaching, etc. In other words, you utilize each team member's expertise to showcase your company's breadth of knowledge and appeal to a wider audience.....".
Try and practice safe blogging.

Good luck.

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