Next week HRmarketer will release it's latest Trends in HR Marketer report titled "Where HR Suppliers Spent their Marketing and PR Dollars in 2007 and What’s Ahead in 2008" (click the link to pre-order your free copy).
This report covers the latest trends and best practices for marketing to the human resource (HR) and employee benefits marketplace going into 2008. The data presented in this report is based on responses from a diverse group of HR and employee benefits suppliers collected during July, August and September of 2007. Topics covered in this report include:
- Patterns of adoption and use of various marketing and PR tactics by HR and employee benefits suppliers - including social networking, social media, blogging, podcasting and RSS - also known as “Web 2.0” activities.
- Marketing and PR activities most important to HR suppliers in 2007 and their budgeting plans for 2008.
- The marketing and PR activities that generate the most sales leads for HR suppliers; and those presenting the greatest challenges.
- How HR suppliers measure the success of their marketing and PR.
- Who and what suppliers rely on to stay knowledgeable about the human resources marketplace - and how optimistic suppliers are about the overall health of the human capital marketplace heading into 2008.
The key trends outlined in this report include:
- Growth of direct e-mail marketing and devaluation of print advertising.
- Growing importance of search engine optimization (SEO). A majority of suppliers will increase their SEO budgets in 2008.
- Growth of “Web 2.0” tactics like blogging, podcasting and social networking as a means of lead generation. Larger vendors, however, remain laggards.
Be sure to pre-order the report - we believe it's our best yet.Labels: Trends in HR Marketing
