WorldatWork Knows How to Run A Tradeshow

We just returned from the annual WorldatWork Total Rewards conference and exposition in Orlando Florida where we (HRmarketer) exhibited. I've been attending and exhibiting at all sorts of HR events since 1996 and WorldatWork is consistently amongst the elite when it comes to running a successful event. And this year, they did not disappoint. Virtually all the HR attendees I spoke with really enjoyed the show and most were regular attendees. We heard lots of positive feedback on the educational sessions where several vendors capitalized on the speaking opportunities that help boost interest and traffic on the show floor.

WorldatWork also knows how to take care of their exhibitors. They do it right, and they are a model membership association / conference organizer in the human capital space. Many other human resource conference and exposition organizers (I won't name names but we all know who they are) could take a course in running events from WorldatWork. Here are a few examples:

1. They actually care about the exhibitors. We're not just a dollar sign. This is evident in everything from how they interact with vendors before the show to their onsite exhibitor services.

2. Exhibit floor layout. Obviously made with consideration for vendors to boost exhibit traffic. Lots of dedicated exhibiting hours, lunch on the exhibit floor, etc.

3. Booth selection for next year's show. The Sunday evening vendor reception was a nice touch, offering food and a relaxed atmosphere to network while booth selection for next year's show in Philadelphia took place.

Note: the interest for the 2008 show looks to be vigorous, so reserve now to have your pick of the remaining spots. We'll be there!

4. Customer service. WorldatWork has the friendliest and most supportive staff of any event organizer I know - and lots of them! I bet their ratio of event staff to exhibitors is the highest of any event organizer in the HR space.

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