We are thrilled to announce that HRmarketer will be hosting a Webinar featuring online thought-leadership strategist (and Internet celebrity) David Meerman Scott.
David Meerman Scott is an online thought leadership strategist. Through his books and speaking he shows organizations how to harness the amazing power of viral marketing. Web Ink Now is David's blog where he shows readers how online thought leadership content (including news releases, blogs, podcasts, viral marketing and online media) is the best way to reach buyers directly.
It is a real treat that Mr. Scott has agreed to talk with HRmarketer clients about how they can use Marketing PR tactics to reach HR buyers directly. David will present “The New Rules of Marketing and PR in the Human Resource Marketplace.”
The Webinar will take place at 10:00 a.m. on June 14, 2007 and is scheduled for one-hour. HRmarketer encourages marketing and PR professionals representing any HR vendor and supplier to register for this event.
Drawing on principles described in his forthcoming book, “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly,” Mr. Scott will deliver an interactive presentation that will challenge attendees’ notions about the opportunity online media represents and reflect on the “old rules” of public relations as still commonly practiced today.
The presentation will also highlight specific case studies of HR vendors and suppliers who have employed “the new rules” using HRmarketer.com.
To sign up for the Webinar, visit HRmarketer.com.
Attendees will have the opportunity to win a copy of Mr. Scott’s forthcoming book, to be released by Wiley in June.
Labels: David Meerman Scott, marketing PR, search optimized press releases, webinar