I shuffled back to my desk, ashamed because I’ve had such admirable aspirations to produce at least one post per week (so much for New Year’s resolutions). Yes, I have a lot to do here at HRmarketer day to day, but that’s not really the problem; you make time for the important activities that help promote your organization, especially a marketing and PR services firm such as ours.
And c’mon, there’s plenty to talk about in the HR marketplace – just ask any regular contributor like John Sumser or Jason Corsello. The importance of regular “business” blogging, for example. As I sat at my desk I perused some of my recent enewsletter subscriptions in my inbox (which have also sat there for months), I came across a MarketingProfs.com article titled The Dark Side of Blogging: Warnings From Leading Bloggers.
Now, Michael A. Stelzner wrote this article about the cons of blogging and what certain blogging experts recommend to don’t do. For example, if you’re launching a business blog (or any blog), don’t become obsessed with it and let it consume your every waking hour – especially if you’re not seeing a viable return (traffic, thought leadership, sales, etc.). On the other hand, you must have consistent commitment to post regularly to your blog, regardless of length. You may start off enthusiastic for the first few months, and then suddenly the next time someone stumbles across your blog online, it’s covered in virtual dust and your last post was from December 2002.
Here are some things to keep in mind that the article highlighted:
First, remember that blogging can be as addictive as nicotine or alcohol. It has its highs and deep lows. Be sure you understand this before you start blogging.
Second, blogging can become your "other child." Make sure you actually have time to raise this new kid. Like children, seeing the results of blogging can take some time and effort.
Third, you will find that comments are what fuel your efforts. However, spammers will likely be your biggest fans. Understand that comments must be earned and that they mainly come from writing great content.
So where does that leave me? The addiction isn’t the problem; I haven’t used in a while. The comments I may (or may not) receive isn’t the problem; I don’t lose much sleep over whether or not someone agrees that search-optimized release are a must for HR suppliers. It’s more likely adding “another child” to my already burgeoning family of responsibilities. But that’s the burden organization leaders must bear to be successful.
Let’s see if I can start keeping up with my own recommendations:
So that’s all I’ve got for now. I promise to come back again soon. Good luck to all the vendors going to WorldatWork in
Posted by Kevin Grossman
Labels: blogging, blogs, web 2.0