Marketing PR: The LAMP that lights our way

In yesterday's Interbiznet Bugler, John Sumser had an interesting little news feed on open source and "Web 2.0". It read:

The MySQL open source database has become the database-of-choice for the new generation of highly-popular Internet companies pioneering new "Web 2.0" innovation. Leading Web 2.0 sites such as YouTube, Flickr, Habbo Hotel, Linden Labs, CyWorld, Technorati, Facebook, FeedBurner, Feedster, Wikipedia, Digg, LiveJournal,, SimpleStar, PhotoBucket, 37signals,, Trulia, Neopets, and Zimbra have all selected MySQL to power their explosive growth -- due to the database’s speed and ability to easily "scale-out" on low-cost hardware. "Without the LAMP software stack, many Web 2.0 companies would have never got off the ground," says Tim O'Reilly, the alpha geek watcher and CEO of O’Reilly Media. LAMP is the acronym for the popular open source computing environment that comprises the Linux operating system, Apache Web server, MySQL database and Perl, Python or PHP scripting languages.

Mr. O'Reilly is exactly right when he says "without the LAMP software stack, many Web 2.0 companies would have never got off the ground." The same can be said for many HR suppliers. And it can be said for HRmarketer, which also uses a LAMP computing environment. In 2000, when we first began to develop, we had a lot of pitches from IT firms suggesting we use expensive databases and other software that required heavy licensing fees. We made a choice to go the open source route which at that time was considered risky. I remember people telling me the open source platform was slower, lower quality, etc. Today, LAMP is accepted as every bit as good as other high-cost platforms - if not better.

This got me thinking about how the LAMP story relates to some of our recent Blog postings on what we call Marketing PR or Marketing and PR 2.0. The similarities are: