The Seven Deadly Sins of Marketing Press Releases

Our latest white paper entitled Seven Deadly Sins of Marketing Press Releases was released this week. Here’s a little taste of what we’re talking about:

While literally hundreds of articles have been published on traditional press releases, they often ignore the existence, uniqueness and effectiveness of marketing press releases. A marketing press release is intended to drive sales leads and provide increased media visibility. Moreover, marketing press releases are the most cost-effective method for increasing SEO (search engine optimization). This technique works in all industries, but it has been tried, tested and proven by the marketing efforts of HR and employee benefit suppliers.

HR marketers are proving every day that marketing press releases drive leads and increase visibility!

Download the complete white paper here.