B.L Ochman had a great post today on their blog titled What's Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa. What I found most useful in the Sherpa article is a link titled How to Get that talks about How to get your RSS feed included at MyYahoo. If you have a blog you want to read this and make sure Yahoo! users can subscribe to your blog. For example, on our HRmarketer blog, when you select the XML link (upper right of this page) you see options to add our blog to many news sites including Yahoo!. However, if Yahoo! does not track your blog, this is useless. To see if Yahoo! tracks your blog, go to Yahoo! and use the Find Content to see if your blog is in the Yahoo! directory. If it is not, follow the instructions on How to Get that talks about How to get your RSS feed included at MyYahoo to enter it.