It’s a numbers game: the more online content you generate (news via a wire service, for example), the more likely you will get noticed not only by the media, but also by your potential buyers of your HR and/or benefits-related products and services – and the more traffic you’ll drive to your website and influence your search engine rankings.
And of course, generate more leads.
Why? Because more people than ever are using search engines today. In fact, according to a recent Pew Internet and American Life Project report, daily search engine use jumped 55 percent to 59 million people from June 2004 to September of this year, and on an average day, 41 percent of online Americans use a search engine.
We’ve referenced the power of marketing PR before in our postings Top Three Search Marketing Trends and Using Press Releases as an Online Media Visibility Tool – and we practice what we preach.
Last month we released an informative and comprehensive white paper entitled Marketing and Selling in the Human Resource Marketplace: Winning Strategies and Tactics, which discussed how to effectively market and sell to human resource professionals.
We then proceeded to distribute three “marketing” press releases via our own HRmarketer.com Direct2Net Internet wire service (the fourth is on its way), getting the releases out on the Internet search engines and related news portals like Google News and Yahoo News.
Since then we’ve generated almost 500 leads and generated thousands of dollars in new sales. Yes, we also engaged in other marketing activities to promote our white paper campaign, but as far as we’re concerned the major contributors were the marketing press releases we’ve distributed at a nominal cost.
This isn’t a new trend, but it is becoming more and more popular with marketing professionals in the human capital marketplace. No matter how you decide to distribute your online news, just know that marketing PR works!