The Latest HRintelligence eNewsletter

Our latest HRintelligence eNewsletter has been distributed and it is chock full of industry intelligence, commentary and analysis for HR service providers and we’ve included some of the highlights below.

Top Advertisers for October

Top advertisers, listed alphabetically below, are determined by measuring advertising placements across the major monthly HR trade publications, not including buyer guide or product directory listings.
Commentary and Analysis: In this month's top advertising list we see companies like Aflac and Delta Dental advertising in publications read by employee benefit brokers/agencies/consultants (e.g., Employee Benefit Advisor) as as well as mainstream HR trades read by senior HR decision makers (e.g., HR Executive). This is a variation of push-pull marketing whereby you simultaneously influence both the primary purchaser and purchase influencers in an effort to increase overall awareness and demand for your product/service…click here to read more…

Top Editorial Placements for October

To determine the organizations receiving the most media coverage, we look at the number of non-paid editorial placements across the major monthly HR trade publications.
Commentary and Analysis: Companies that consistently secure media placements in the major HR trades do so by offering current, newsworthy information such as trend data and statisics from new research. This is one reason why firms like Hewitt, Mercer, Towers Perrin and Watson Wyatt and organizations like SHRM have such high visibility…click here to read more…

The Current Health of the Human Capital Marketplace

Commentary and Analysis: We maintain our "Great" rating this month primarily as a result of strong earnings from major HR suppliers and an abundance of HR suppliers announcing new or increased dividends and/or stock buyback plans - a sign of confidence amongst suppliers. Also, like last month, many HR suppliers we speak with are expressing optimism on the future of the HR space and their own company's revenue outlook…click here to read more…