The latest HRmarketer HRintelligence report for May 2005 lists the HR industry's top advertisers for the month of April. Top advertisers, listed alphabetically below, are determined by measuring advertising placements across the major monthly HR print trade publications, not including buyer guide or product directory listings. For the second straight month, Aetna dominated the advertising placements category with Mellon, ADP and United Healthcare also ranking high. Also in April we noticed a few newcomers to the top advertisers including VirtualEdge who ran 4 full-page ads in HR Executive magazine! This is a significant ad investment by any company and tells us business must be good for this enterprise staffing software firm. Upon further investigation, it was no coincidence that we noticed in February, VirtualEdge distributed a press release titled "VirtualEdge Continues Record-Breaking Sales Growth in 2004" describing how the company grew sales by over 116% in 2004. Here is the list of top HR advertisers for April 2005:
- ADP
- Aetna
- Capella University
- Delta Dental
- Employease
- Great West Healthcare
- Hewitt Associates
- IBM
- Mellon Financial Corp
- MetLife
- Minnesota Life
- Mutual of Omaha
- Private Healthcare Systems
- RESTAT
- SHRM
- Spectrum
- United Healthcare
- VirtualEdge
- VSP
- Wausau Insurance
- Weichert Relocation Resources
We data mined this information from HRintelligence, a business intelligence tool for the human resources industry where over 2,000 HR suppliers are tracked. If you find this information of interest, subscribe to the free eNewsletter by visiting the link above. HRmarketer members with rights to HRintelligence may access the complete list of HR advertisers as well as the types of ads placed (e.g., directory listing versus inside front cover). Our next blog will highlight the company's receiving the most media attention in April.