New MarketingSherpa Article Highlights Marketing Dos and Don'ts When Selling to HR Professionals just released an article titled “How to Market to HR Professionals: Top 10 Dos & Don'ts + 4 Pain Points.”

In the article, Mark Willaman, president of, along with other HR experts, provide some valuable tips on what works and what doesn't when selling to human resource professionals. The article also helps readers understand the day-to-day responsibilities of HR professionals who are playing an increasingly important role in a company’s business success.

This is important because as HR continues to become a strategic business unit of organizations, the number of suppliers selling to HR increases, making it more important than ever for suppliers to understand the challenges of HR and how to effectively sell to them.