Tracking the Human Capital Marketplace Trends

Now this is exciting stuff! has introduced monthly trend reports that will track companies and topics receiving most media attention, the top advertisers, and the overall health of the human resource marketplace.

The monthly reports are emailed to our members and anyone who signs up at to receive a free eNewsletter that summarizes the latest findings. The trend reports are based on information from our new HRintelligence database, which includes detailed information on editorial placements and advertisements for every HR service provider and organization mentioned in each tracked publication. Our members may search the database using a variety of criteria and can establish email alerts to be notified when their company, their competitors, or any selected keywords appear in the major industry trade publications.

The premiere HRintelligence Trend Report for January/February 2005 identified the top advertisers in the human capital marketplace as AARP, ADP, Aetna, Aon, Delta Dental, Great West Healthcare, Hewitt Associates, Magellan, MetLife, Performance Assessment Network, Prudential, Spectrum, United Van Lines.

According to our report, companies receiving the most media attention in the human resource industry included Accenture, Aetna, Aon, ASTD, Ceridian, CIGNA, Definity Health, Employee Benefits Research Institute, Hewitt Associates, IBM, Mellon Financial Corp, JP Morgan, Kaiser Family Foundation, Lucent, Medco Health Solutions, Mercer Human Resource Consulting, MetLife, Microsoft, Oracle, PeopleSoft, PricewaterhouseCoopers, Recruitmax, SAP, Segal, SHRM, The Conference Board, Towers Perrin, Watson Wyatt, Workstream and WorldatWork.

Editorial topics receiving the most attention during February included outsourcing, rising health care costs, continued coverage of employee benefit broker compensation practices, HSAs and HR’s increasingly-prominent role in educating and training boards of directors in light of compliance concerns.

Last, according to our HRintelligence Trend Report, the human capital industry's health received a “great” rating. The unscientific measurement looks at the aggregate number of advertising placements across the major HR trade publications and analysis of other activity within the sector, including new investment money flowing into the space, IPOs, M&A, closures and more. The company then benchmarks against the previous month to come up with a 5-point rating system of Excellent / Great / Good / Average / Poor.