Thanking Your Customers Is Crucial thanks you for reading our blog. We wish you and your families a happy and safe holiday season, and a prosperous and successful 2005!

We will continue to post pertinent marketing and PR information for those of you selling products and services in the human capital marketplace. In fact, we hope to post more often in 2005, providing you with great resources, tips, and links that will give you the competitive edge you need to succeed!

We’ve had an incredible year – more HR service providers now rely on than any other online marketing and PR service. And we’re planning many exciting new features for the New Year, including our new HR Intelligence feature, coming in the first quarter of 2005, which will track media and advertising placements of all HR service providers in the top HR industry print publications.

We couldn’t have done this without the continued business and support of our members – and we make sure to thank them every chance we get.

That’s important, and not just during the holidays. Your customers are your livelihood. Your job isn’t done once the sales team closes a lead. You and your staff should take the time thank your customers personally throughout the year, whether it be a handwritten note, an email, a phone call, stopping by their office to see how things are going, making time to meet with them at industry events, sending them appropriate gifts for special occasions including the holidays – and we could go on and on.

Be proactive in your customer outreach and thank them for their business. Make it a part of marketing plan. Don’t wait until your customer service team has fires to put out – it may be too late at that point. And don’t get us started about the cost of acquiring a new customer versus retaining an existing one.

Consistent customer relationship management is crucial to your continued success. Now, pick up that phone and call your mother.

Happy Holidays!