SEO - Do it Now! Search Engine Optimization Basics

Like a lot of marketing professionals who designed and coded their first websites in the early 1990s, I thought I knew everything about getting listed in search engines. After attending Danny Sullivan's Search Engine Strategies event back in August, I realized how much things have changed and how very little I knew.

Here are some basic tips that will help you understand how to optimize your website so it will rank higher on search engines. For more comprehensive information on search engine optimization (SEO), visit Danny Sullivan's site and read the article Search Engine Submission Tips.

You may also want to hire a firm that specializes in SEO. If you do a lot of business over the Internet and/or rely on your website as a primary lead generating source, we strongly recommend you hire a SEO firm. The website has a great report entitled “Buyer's Guide to Search Engine Optimization Firms.” In the meantime, here are some basic SEO tips:
Keep in mind that once you optimize your website, the major search engine "crawlers" should find your website and rank it higher than it would have been without optimization. However, it can’t hurt to manually submit your website(s) to the major search engines.

For information on how to manually submit your site(s) to major search engines, read Danny Sullivan's article, Search Engine Submission Tips (referred to at the start of this article) or visit each search engine to learn more.

For a great example of a website that is search engine optimized, visit TempWorks.