We spend a lot of time as marketers developing, managing and executing our "external" marketing plans. But what about the "internal" customer? For true marketing success, you also need a strong marketing plan inside the company. Check out this great article by Dr. Ned Roberto and Ardy Roberto we picked up at INQ7 Interactive, Inc. titled Internal marketing: The neglected marketing mix
The article talks about how failure to effectively market your plan to "internal customers" (i.e., manufacturing, product development, supply chain, finance, human resources, etc.) can kill your external marketing efforts. To win their support, Dr. Ned Roberto and Ardy Roberto talk about the need to get buy in from people inside your company and that if the plan is to succeed, it needs the same kind of formal planning, implementing, monitoring and control that is given to external marketing. Check out the article and find out what internal marketing is and what an internal marketing plan looks like.